Are you looking to increase traffic to your website? Is your business in desperate need of a process for generating leads?
Did you know that blogging is the top tactic for driving traffic to your website and increasing sales through the internet?
If you’re ready to dive into blogging for your company, you’ll need to have some background information on how to make your content shine.
Here’s a list of blogging best practices to help you create killer posts and grow your business online!
1. Pull Your Reader in with a Solid Title
Number one on our list of blogging best practices is to craft a compelling title.
Depending on where visitors come across your article, the title might be the first (or last) thing they see!
For that reason, make sure your title is quick, catchy, and tells potential readers the value they’ll get from your blog post.
2. Blogging Best Practices: Do Your Research
As you’re planning out content in advance, take the time to research the topics and keywords that people are searching for.
Use tools like BuzzSumo and Google’s Keyword Planner to help you get started. Creating content that people want to read is a crucial first step. So do not skip it!
3. Be an Expert
Once you’ve picked your topics and done the appropriate content and keyword research, begin your blogging by filling in any gaps of knowledge that might exist.
You want to position your business as an expert in whatever topic you’re discussing with visitors. By doing so, you’ll build credibility and trust with readers.
Trust is crucial if you have hopes that these readers could turn into potential customers.
4. Offer Commentary
If you find yourself running out of content ideas, you can offer huge value to your readers by providing commentary on topics in your industry.
For example, a law firm could include a bi-weekly blog post highlighting ideas and professional commentary on current events and high profile cases.
By commenting on relevant topics, you can leverage your blog even further to position yourself as an expert in your field.
5. Make It Social
Include social sharing buttons on your blog to increase the virility of your posts. Give readers as many options as possible to share your content with their friends and networks.
Also be sure to share your blog posts to your own social media to increase traffic through your followers. Use a social media management software to schedule posts in advance!
Along with the benefit of extra traffic, having your blog posts shared on social media will benefit your website’s SEO. This will make it easier for potential customers to find you in search engines.
6. Subheads Are Your Friend
When visitors come to your posts, they might be coming from Facebook, Google, an email, or other places on the web. Their attention spans may be very short.
For that reason, you need to make sure your content is easily readable and skimmable.
Use subheadings to break up your posts into sections that are easy to identify.
7. Make Blogs Fun and Interesting to Read
Along with using subheadings to make your blog posts more readable, also consider the format of each post.
Avoid long blocks of texts and rambling on about one particular subject for too long.
Try formatting your posts in lists and tips, like those seen on Buzzfeed, rather than paragraph based articles.
8. Encourage Your Readers to Take Action
Having a call-to-action is definitely one of the most important topics of these blogging best practices.
In each blog post, you need to include a specific call-to-action that will spur your visitors into the next step with your business.
The action could be anything from signing up for your email list, following you on social media, visiting the contact page to request a quote, or leaving a comment.
9. Use Your Brand’s Unique Voice
As you’re writing, ask yourself: what separates my business from its competition? These blogging best practices fall apart if you don’t understand how your business is unique.
Work to highlight your company’s key differentiators and value in your blog posts whenever you can.
Don’t be afraid to write in the voice that best represents your brand. For example, if your company sells skiing and snowboarding products, you could adopt an informal tone.
If your business is in the field of medicine, you may want to write in a formal voice that includes medical terminology.
10. Get Creative with Content
Along with the text-based meat and potatoes of your blog posts, don’t neglect the value of visuals.
Including images and video in your blog posts will help to keep readers engaged and connect them with what you’re writing about. Visuals also act as smaller pieces of micro-content that visitors may feel compelled to share on social media.
Furthermore, host your blog’s image and video content on other company platforms. Images can be embedded from Instagram and videos from your YouTube or Vimeo channel.
This will create cross-traffic to your business’s social media accounts where users will interact with your content further.
While a visitor may not become a subscriber or lead right away, they’ll be likely to remember you when they see your content again on social media.
Now that you’ve got this list of ten blogging best practices, you might be feeling a little overwhelmed.
Don’t let perfection paralyze you. You know your ideal customers best. Get started with your business blog right away.
Did we miss any blogging best practices? Not sure how blogging fits into the big picture of your business?
Let us know in the comments or contact us! We’ll be happy to help!