Your website is the public face of your business.
It’s often the first impression people have of a company. It’s where potential customers go to see what you bring to the table.
You may think your website is fine, but statistics say there’s a greater chance it isn’t. Seventy-seven percent of agencies believe that a poor website experience is a weakness for their clients.
A poor website can hurt your reputation and cost your business.
If you think you need help, one solution is to find a website management company. These companies can offer a variety of services depending on your needs, from content production to a complete overhaul of your site.
So how do you know if your website isn’t up to snuff? Here are 9 signs it might be time to call in some help managing your website.
Browsing on Your Phone is Painful
If you load up your site on your iPhone and only see a quarter of the page, it’s time to overhaul your design.
The current best practice for websites is a responsive design.
In short, the responsive design takes the elements of a website and moves or resizes them based on the screen size of the device it’s being viewed on.
Alternatives to responsive design require you to build almost an entirely new website for each device or even use separate URLs for desktop and mobile.
Responsive design, however, allows one set of code to work seamlessly on devices of any screen size.
Readers on all platforms will get a consistent experience, and the simpler code means faster loading times. Responsive design is simply the best choice for website management.
Comic Sans Appears Anywhere on Your Site
Comic Sans is simultaneously the most-loved and most-hated font on the Internet.
Don’t use it.
It’s unprofessional, hard to read, and nobody will take you seriously. Some people hate it so much they’ll click away immediately if they see it. Trying to use it tastefully just isn’t worth it.
Using Comic Sans isn’t the only mistake designers make with fonts. Using too many fonts or fonts that don’t fit the theme are also common problems.
Stick with only two or three fonts on a web page. It’s common to use contrasting yet complimentary fonts for headers and body text.
Serif typefaces are considered more readable in long bodies of text. A bolder sans-serif font might be effective as a header.
Choosing fonts is a bit of an instinctive game, but try to find combinations that maximize readability while still showing some personality.
Your Website Looks Like a Rainbow
Rainbows are one of the most beautiful phenomena in nature. But when it comes to web design, rainbows don’t lead to pots of gold. They don’t even lead to Lucky Charms.
Unless your website focuses on LGBT+ topics or the site is literally about rainbows, you shouldn’t use every color in the spectrum.
Web designers aim for only about 3 or 4 colors on a site. One design model is the 60-30-10 rule.
This rule states that a site should have 60% of a primary color, 30% of a secondary color, and 10% of an accent color.
If your company has a logo, you’ll already have something to draw your site color scheme from. Logos and websites that work together go a long way toward building your brand.
Pages Take More Than 3 Seconds to Load
Nothing makes your bounce rate worse than slow loading speeds.
Any page on your site shouldn’t take more than 3 seconds to boot up. Anything more than that and you risk frustrating your visitors and driving them away.
Some speed issues may be server-side. Others issues could be caused by excess and sloppy code. Multimedia elements like large photos may contain useless metadata or aren’t compressing properly.
Speeding up your site is a very technical issue, but a website management company may be able to help.
You Don’t Have Any Content
Content is king. Eighty-six percent of B2B marketers use content marketing for their organization, and you should too.
Inbound marketing is effective on many fronts. Well-written posts can boost your SERP ranking. Engaging and helpful content attracts readers and establishes your authority on a topic.
Content is one of the most important parts of the SEO equation. If you aren’t producing content, you’re missing a huge opportunity.
Some smaller companies would love to publish a blog, but don’t have the time to write or the money to hire a full-time content manager.
By helping produce and publish content on a regular schedule, website management services can keep your site optimized while you concentrate on running your business.
Your Site is More Cluttered Than Your Closet
One of the biggest visual errors a web designer can make is over-cramming a page.
Often made with good intentions, these mistakes happen when designers want to present as many things as possible. Readers are looking for detailed information, helpful widgets, and cool photos, right?
Sure. But just like eating a whole pizza by yourself in one night, there can be too much of a good thing.
Remember to let your website breathe. White space isn’t your enemy.
Look at the biggest website ever: Google. There’s the doodle, the search bar, and a few menu items in the corners. Everything else is open space.
You don’t want a boring site, but you don’t want to overwhelm your visitors either. Break up your information and visuals into manageable chunks.
Not Even Google Maps Can Help You Navigate
Having great pages on your site means nothing if your visitors can’t get to them.
For most sites, the primary form of navigation is going to be menu tabs at the top or side of the interface.
Understand the most important sections of your site. Your site menu should make getting to these pages as simple as one click.
Tabs to feature on your primary navigation may include:
- About Us
- Contact Us
- Meet the Team
Other tabs may be necessary depending on your niche. For example, a “Donate” tab would be perfect for non-profit organizations.
If you have trouble getting around your site, it’s time to get some help from a website management company.
Your Site Has No Purpose
It’s assumed that every business needs a website these days.
But what does your business need a website for? Do you know?
Are you selling a product online? Do you want to attract visitors to a brick-and-mortar store?
Simply having a site isn’t enough. It needs to have a purpose. Otherwise, an unfocused or unattended site could weigh your company down, not build it up.
Website management services can help you find a focus for your site that can drive your web strategy forward.
Lost Sales Exceed the Cost of Redesigning Your Site
Many business owners are reluctant to face the expense to redesign and effectively manage their website.
But with a poorly designed site, you could be losing a lot more money than it would cost to build your web presence.
Your website isn’t a one-time expense. It’s a long-term investment. A great website might be more costly up front, but it will more than pay for itself with increased traffic and conversions.
Get Help with Website Management
For redesigning and managing your website, Monster Websites is here to help.