If you own a company, you need to have a website. But that doesn’t mean you need to be the one to design or manage your own website.
In fact, unless you’re a graphic designer or in the field of marketing, you probably shouldn’t be handling your own website. You should be focusing on making smart decisions for your company and one of them is knowing when and what to outsource.
There are many reasons to outsource your website to a website management service but we’re sharing our six favorite benefits that hiring us will have on your business. Read on.
1. A Website Management Service Knows About Security Updates
Security updates are a big deal in 2017 and beyond. At any moment your company’s data can be breached. If you are an e-commerce business and your data is hacked into, it could be disastrous for your business.
Not only is your own personal data at risk, so is the data provided by all of the customers who have done business with you. But it’s not just that their data has been breached, their trust in your company and the security of your site has been breached as well. Trust is the main reason people buy from companies.
It’s not just small companies at risk for a security breach. Equifax recently reported that 143 million of their customers were now at risk. Target, Arby’s, InterContinental Hotels, and even Gmail have been targets of hackers in the past.
Can your company afford to handle a security breach? Hiring a management service means you can rest easy, knowing your data is safe from prying eyes.
2. They’ll Fix Any Crashes Your Site Has
If your site crashes, it means no customer can buy anything or even access your site. It also means you have to spend a lot of time trying to figure out what part of your website caused the crash. Is it a coding issue? What about malware or a web host issue?
Sometimes, it’s just because too many people are visiting your site at once. While it’s great to have that many customers, you want to ensure they all experience a positive shopping experience.
If you’re not a website management service, you probably wouldn’t even know where to start if a problem arises. You might not even know how or where to look to prevent future crashes. Can your business afford that loss of income until your site comes back up?
3. Your SEO Will Be Top Notch
Search engine optimization is crucial to the success of your website. Without it, not only will search engines find it difficult to find and promote your website but good luck with anyone else finding it, either. Even if you are familiar with SEO, do you know how well your SEO is performing for you?
SEO also helps with leveraging your social media, helps to build your brand, and even helps with offline sales. That’s because 82% of people do research online before they make a purchase. So you want your website to attract and retain customers, even if they choose to make an in store purchase because it doesn’t matter how they buy, it matters that they choose your company to buy from.
So you want your website to attract and retain customers, even if they choose to make an in store purchase because it doesn’t matter how they buy, it matters that they choose your company to buy from.
Using a website management company means you have access to the latest SEO strategies to help you build your brand on and offline.
4. They Can Provide Amazing Content to Your Site
Without great content, no one will come back to your site. If you’re not a great writer, it might be difficult for you to create great content.
But there’s more to great content than just writing skills, it’s about strategizing when and where to place that great content that helps you build up a community of people who keep coming back to buy your goods and services.
But content isn’t just about writing. It’s about sharing visual content as well. That means great photography and videos as well. While it’s become easier than ever to share visual content with our smartphones, that doesn’t mean everyone turned into a combination of Annie Leibowitz and Ron Howard overnight.
A good management company has a team of people who know exactly what will attract your customers and what will keep them coming back time and again. They also know exactly where to place the images and content so it’s easy to read, easy to navigate, and easy to make a purchase.
5. They’ll Help You Build Your Brand
Most people prefer either Pepsi or Coca Cola. Or they prefer McDonald’s over Burger King. Yet basically, these competing companies provide the same product. But by branding themselves effectively, these companies have created legions of faithful followers.
Branding is hugely important for every company, no matter how big or small you are. It’s what sets you apart from your competition and provides you with customers who return time and again. That’s because branding helps provide recognition for a company but also helps build up trust.
A great website management company knows how to find your niche and how to exploit it so that customers will be clamoring to find your company and purchase their goods and services from you.
6. A Great Website Management Company Provides Support
Support is integral to every successful company. You need to build healthy relationships with as many people as possible.
Like great relationships with your customers so they like, trust you, and keep buying from you. Relationships with your vendors so you know you’ll always receive the best prices and receive their goods and services in a timely manner.
You also need a good support system in place for when things start to go awry. Especially if you’re dealing with a subject matter you’re not an expert in. So go ahead, contact us. We’re here to help you answer questions, provide you with suggestions, monitor your site’s performance and grow your site’s performance.